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How to Write A Blog Posts: A Step-by-Step Guide for Beginners



How to Write A Blog Post: A Step-by-Step Guide for Beginners

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? This is the guide for you.

What is a blog posts?

Blogging is an activity that anyone can engage in – it’s easy, cheap, and available to everyone.

Blog posts enable you and your company to publish opinions, ideas, and reports on your own site about any subject.

They will be able to help you enhance traffic, brand awareness, conversions, credibility, and earnings.

Before you write a blog article, be certain to understand the answers to questions such as, “Why would anyone read this whole blog post?” To begin, a fantastic blog article is interesting and informative.

Websites should answer queries and assist readers to solve a challenge they are experiencing — and you must do this in an intriguing manner. Remember a fantastic blog article is intriguing to read and provides insightful articles to audience members.

Benefits of writing a blog posts

  1. You, Will Become a More Organized Thinker

Writing gives you time to organize your thoughts as well as re-think, re-phrase, delete, edit, and change your beliefs. That’s the beautiful thing about writing – it allows you time to analyze the coherence and logic behind your thinking.

This exercise can eventually become a part of your mental thought process in everyday life, leading you to become a better thinker.

2. Increase Traffic to Your Site

A blog gives people a reason to regularly visit your website, especially if you post frequently and deliver quality content that’s entertaining, useful or both.

Both B2C and B2B companies see business benefits – more traffic and leads – when they blog frequently, compared to companies that blog infrequently or not at all.

3. Make A Difference

Some people’s passions lean toward supporting a cause. Whether it’s a political, environmental, or social cause, a blog is a great way to build awareness and garner support.

4. Become a Better Writer

The only way to become a better writer is to write – pages and pages, day after day.

Of course, that’s exactly what an active blogger spends his or her time doing. The more you blog, the more you write – and the better writer you become.

5. Generate Leads

You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touchpoints. Not only will they regularly see your blog posts, the door is now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers.

6. Learn How To Make Money Online

Most people start out with one blog, but along the way, they gain experience and eventually generate ideas for blogs in other niches. What you learn from your initial blog – the dos and don’ts, marketing strategies that are effective, how to make money blogging, etc. – will help you accelerate the growth of future ventures.

7. You Will Be Exposed to Other Perspectives

In the process of researching new blog post ideas, bloggers are exposed to different perspectives. Similar to interacting with new people who have different ideas and opinions, blogging opens you up to learning and expanding your horizons.

With your audience potentially being the entire internet, you have the added bonus of discovering different cultures, ways of life, thought processes, and life issues. The result is that you will become a more open-minded, well-rounded individual.

8. Gain Influence

What’s the best way to change the world? You could become a politician, activist, or volunteer.

Or you could become a blogger. A successful blogger gains a wide audience of people who trust and respect them.

How to Write a Blog Posts

Here are the steps you’ll want to follow while writing a blog post.

  1. Know your audience

Before you start writing your blog post, make sure you have a clear understanding of your target audience.

You just don’t wake up and starting writing without knowing your target audience are.

Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.

2. Choose a topic

Before you write anything, pick a topic for your blog post. Choosing your topic is the first step in the research process.

Be aware that selecting a good topic for your blog post may not be easy.

It must be narrow and focused enough to be interesting, yet broad enough to find adequate information.

Remember, Nothing – and I mean NOTHING – will kill a blog post more effectively than a lack of enthusiasm from the writer.

How do I choose a topic?

  • Choose a topic that you are interested in! The research process is more relevant if you care about your topic
  • Narrow your topic to something manageable.
    • If your topic is too broad, you will find too much information and not be able to focus.
    • Background reading can help you choose and limit the scope of your topic.
  • Talk about research ideas with a friend.  S/he may be able to help focus your topic by discussing issues that didn’t occur to you at first.
  • Think of the who, what, when, where, and why questions:
    • WHY did you choose the topic?  What interests you about it?  Do you have an opinion about the issues involved?
    • WHO are the information providers on this topic?  Who might publish information about it?  Who is affected by the topic?  Do you know of organizations or institutions affiliated with the topic?
    • WHAT are the major questions for this topic?  Is there a debate about the topic?  Are there a range of issues and viewpoints to consider?
    • WHERE is your topic important: at the local, national, or international level?  Are there specific places affected by the topic?
    • WHEN is/was your topic important?  Is it a current event or an historical issue?  Do you want to compare your topic by time periods?

3. Create an outline

Creating an outline is a good step to take while writing your paper.

It allows you to brainstorm new ideas and make sure your paper will be organized, focused, and supported.

Many writers find it easier to write from an outline instead of starting from a blank page.

How do I write an outline?

  • Identify your topic
  • Decide what points you would like to discuss during your blog post
  • Put your points in logical, numerical order so that each point connects back to your main point.
  • Write possible transitions between paragraphs.
  • Know your intended audience

4. Conduct a research

Research begins with questions.  Before you begin to find sources, you must determine what you already know and what you hope to learn. The plan for the study is referred to as the instrumentation plan. Your research study always has to do with an audience. Either directly or indirectly. It is your responsibility to define that audience. Every study includes the collection of some type of data—whether it is from the literature or from subjects—to answer the research question.

5. Come up with a good eye catchy Headline

There are two main approaches you can take to writing blog post headlines. You can either decide on your final headline before you write the rest of your post (and use your headline to structure your outline), or you can write your blog post with a working title and see what fits when you’re done. Your approach to headlines should also vary depending on your audience.

Create your blog domain.

Once you’ve decided on the topic for your blog, then you need to pick the perfect domain.

You need two things to create your blog domain.

The first is a domain name.  This is your blog’s name

The second is web hosting. Web hosting is a service that allows your blog to be accessed through the internet

Without web hosting, your blog can’t be seen online. Without a domain name, your blog won’t have an address. The two are inseparable.

If you’re just starting a new blog, you should use Bluehost. They are the biggest and most well-known hosting company.

If you want to create a blog follow these steps.

  1. Sign up for web hosting (I recommend Bluehost).
  2. Choose a hosting plan.
  3. Pick a domain name for your blog.
  4. Complete your hosting registration.
  5. Install WordPress.
  6. Log in and write your first blog post.

I have personally tested the performance and reliability of these hosts. I recommend Bluehost to new WordPress bloggers.


Blogging is one of those jobs that seems easy until you have to do it. Fortunately, it does get easier, and with time and practice, you’ll be blogging like a pro in no time.

Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Follow the steps I covered above to begin publishing and enhancing your blog today.

If there’s an aspect of writing a blog post that I didn’t cover, or you have specific questions about my process or anything generally blog-related, let me know in the comments – I’ll answer them as best I can.

You can also read how to Monetize Your Blog: 3 Simple Ways to Make Money Blogging. You can follow us on Twitter and Facebook

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Monetize Your Blog: 3 Simple Ways to Make Money Blogging



Monetize Your Blog: 3 Simple Ways to Make Money Blogging

I want to help you monetize your blog without the need for products. This will help you establish a second stream of income through your website be leveraging your audience and content in a different way.

The best ways to monetize your blog, ranked in terms of their relative difficulty, so you can start to develop that all-important income stream after all your hard work developing an audience.

3 Simple Ways to Make Money Blogging

There are a number of ways you can monetize your blog—like creating and selling ebook, or plugins—but those take time and active promotional energy on your part. Instead, why not insert ads into your site? They’re a fantastic and relatively hands-free way to make money on the side while you maintain focus on your main hustle: building audience and creating content.

There are 3 ways to monetize your blog by placing ads on your site. These are:

    • Cost Per Click: This means Ads are sold on a per-click basis which means you are only eligible to get paid when a user clicks on the ad.
    • Cost Per Impression: This means you get paid for the number of times an ad is displayed on your site.
    • Flat Fee Ads: Flat fee ads allow you to sell ad spots on your website for a specific time period. You can price your ads based on how much traffic your website generates on an average.

Cost Per Click

This gives a definitive means to track leads generation and conversion, you’ll get more money from CPC in principal. One downside is that if you have low traffic, or your ads are not placed at strategic locations, then you may get a very low click-through rate for ads on your website.

Cost Per Impression (CPM)

This is a common metric used by the online advertising industry to gauge the cost-effectiveness of an ad campaign. CPM are ads that are sold based on how many times they are displayed. It’s often used to compare performance among different ad publishers and campaigns. This means you get paid for displaying ads on your site whether users click on them or not.

Flat Fee Rate ( FFR )

This type of ads provide more impressions and clicks to advertisers and allow website owners to know exactly how much they will earn at the end of the period. You can sell ads directly through your website by creating an ‘Advertise Here’ page. Alternatively, you can also join programs like BuySellAds or DoubleClick by Google.

Also Read: How to Monetize Your Blog Using Affiliate Marketing: A Step-by-Step Guide

So How Do I Place Ads?

After looking at the different ad types you can come up with a monetization strategy that works for you.

There are a number of great tools out there for writers to use to create high-quality ad placements.

Infolinks – Infolinks offers a seamless way to get advertising into your copy. Infolinks is easy to integrate, and from the Infolinks option panel, you can configure ad color, number of ads.

A keyword will appear double underlined and when users hover over it, a small rollover ad will appear with details on the product or service. You get 70% of the revenue from each click, with Infolinks taking 30%. Infolinks is an in-text ad network and offers various other ad types and can be used together with AdSense.

Signup for InfoLinks

Media.Net – When it comes to monetizing your blog using contextual ad networks, there are very few high-quality publishers out there.

But Media.net is one of them. (Media.net is Yahoo! and Bing’s network for contextual ads.) This gives you a more hands-off approach to the ads on your site, by optimizing them based on the click-through your audience makes.

However, the higher the quality of the ad network, the harder it is to get approval. This means it takes a little more time to get running, but it pays via PayPal ( after earned $100 or more).

Signup for Media.Net

Sponsored Reviews – Typically, when you use an ad network such as AdSense, Media.net, InfoLinks, or any other, you need to wait for a long time to get paid.

Furthermore, you only get a few cents per click. A sponsored review, on the other hand, allows you to make far more money in a single shot. You needn’t go through an agency, and can instead take your traffic numbers direct to businesses you love, and offer them the opportunity to pay you to write a review targeted at your audience.

Adsense – Now, for many people interested in monetizing their site, the first place they turn to is Google AdSense, which seems the logical choice. Google’s tools play an important role in helping websites get found in search.

Adsense is the most established way to get contextual ads into your content. Your blog must first be approved by Google. It is currently the most popular advertising program on the Internet.

Google provides a good opportunity for webmasters and site owners especially new bloggers to monetize their traffic – every year.

Google negotiates the price for you, and you can be paid per impression, clicks, or action. This means if you’re confident you sell and can set to action for the highest yield.


To monetize your blog, it cost nothing to join any of this platform, no direct financial risk to joining an ad platform. Sponsored review, you’re paid to write, so no harm is done there.

You can make pretty good money with the ads platform, but it is not what you can get rich quickly. There are some common-sense rules to follow that will help you lay the groundwork for high and stable earnings.

  • An actively engaged audience
  • A topic that has a wide range of products and services associated with it
  • Love the topic you are writing about and know a lot about it.
  • Do some research to find the most profitable niches in terms of CPC and search demand. Build your content plan according to these insights.
  • A basic understanding of optimization
  • As well as producing unique and relevant content, do it on a regular basis to make Google aware that your website is being updated constantly with fresh information.
  • Do not try to cheat Google with any kind of “artificial” clicks.

Then hosting ads could be the simplest and best way for you to start earning money.

You can also read: How to Write A Blog Posts: A Step-by-Step Guide for Beginners.

Please do share this article with others if you find it interesting. You can follow us on Facebook and twitter.

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