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How to Write a Blog Post That Search Engine Like Google Will Rank In 2022

If you want to write a blog post that people will read and get it rank by search engines like Google, Bing and Yahoo Search, keep on reading.

A blog post is a piece of writing or other item of content published on a blog. The content can be an article, news piece, or how-to guide. It covers a specific topic, is informational or educational in nature.

In this article, I will guide you step-by-step how you can write a successful blog post that people and search engines will like.

Ready, let’s get started

Know Your Audience

Before you start writing your blog post, make sure you have a clear understanding of your target audience. You can’t just wake up one morning and start writing blog posts about anything.

First you need to know who your audience is, what they like searching and reading. For example, let’s say you have a blog about relationships and you are publishing blog posts about football, politics, or how to cook. No one will be interested in reading your blog post as the blog does not describe what you are posting and that will warrant search engines to rank your site down.

You must know who your audience is before you start a blog. The first question that should come to your mind should be

  1. Who are mine writing this blog post for
  2. What do they like searching

Your audience are those people that find your blog posts interesting and keep coming back for more interesting articles or information.

The more your audience keep reading your blog post, the more your blog  get ranking high in search engine result page (SERP)

Choose the right topic

The number one reason blogs fail isn’t because of the quality of the content, it’s because they’re not writing about the right topics.

Before you write anything, pick a topic for your blog post. You need to think very carefully about the topics you want to write about.

  • Focus on your blog topic
  • Targets the right audience
  • Focus on the objective for your blog topic, and
  • Focus on the solutions to the problems

If you’re having trouble coming up with topic ideas, read other articles about the topic. This helps you come out with a topic to write.

Don’t write a blog that everyone else has already written unless you can do it better than them.

Think like a reader and come up with a topic you would be interested to read.

Use short sentences and go straight to the point. Your reader doesn’t have all day.

Start with a catchy Headline/Title

Once you know what you’re writing about, it’s time to come up with a catchy title. A good title will do three things:

  1. Attract more clicks in the search engine result page (SERP)
  2. Capture the eyes of your reader to keep reading and take action
  3. Rank your page higher

Starting with a catchy title is a good way to bring the focus of your users on your blog.

A good practice is to write several headlines and select the most interesting one. Over time, you will find it easier to come up with a headline/title that really gets attention.

Write a Captivating Intro

You already have an interesting title. Now, work on a captivating intro.

First, grab the reader’s attention. The first few paragraphs of your blog will determine whether the reader will stay for the rest of it or not. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they’ll stop reading.

Don’t start off with something boring. Start by telling a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic. Then, work on explaining it later, under different subheadings, describe the purpose of your post and explain how it will address a problem the reader may be experiencing. This will give the reader a reason to continue reading and show them how the post will help them improve their work or lives.

Write Interesting Content

The next step — is actually writing interesting content. We can’t forget about that, of course. Your content should be as good as your intro.

Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points. Tools like SEMRush can help you to gather information to write interesting content.

Use Images

Adding images in your content adds more meaning to your blog post.

Choose images that convey meaning or GIFs that are fun and entertaining. These inject some humor into your blog post and make it easier for your audience to understand.

Images make it easy for your audience to flow with your post.

Be aware of the size of the images you use. Using images that are too large may severely impact the loading time of your blog.

Site visitors don’t want to wait. So don’t use too many images.

Use Keyword in your title and post

Keywords matter. So if you’re writing any type of title or post,  you should be doing search engine keyword research. Better headlines lead to better content and more clicks.

Use keyword research tool such as:

You can use keyword research tools to review the most important keywords in your industry and you add it to you title and also to the body of your content. keyword research tool will help you find the keywords that are most searched for.